Bus Adverts (Read 38,869 times)

[morrisminor]

Of course operators gain income from the advertising agents, but this is only a short term gain when you consider that many adverts that are carried promote the bus's competition, i.e. cars, car related products etc.

Operators should take a leaf out of Brighton & Hove's book - the only advertising they carry is for their own products.

[duncan]

morrisminor said:

Of course operators gain income from the advertising agents, but this is only a short term gain when you consider that many adverts that are carried promote the bus's competition, i.e. cars, car related products etc

This would be of little relevance to the shareholders who would probhably need charts and pictures to identify a bus anyway, but would spot a missed revenue opportunity with their eyes shut.

[westgate]

I think buses look much better without adverts, I don't mid interior adverts, but the exterior adverts make the bus look cheap and tacky, but then again it is extra income for bus operators.

[tox0114]

stephenr said:

I'm with Trent and the old Blazefield companies view. The bus is your advertisement and as such should be kept imaculate as it is self advertiseing.

I'd like to see First/Stagecoach take a leaf out of Trent and promote their own services on the side of their busses not washing powders.

If it looks clean, tidy and uncluttered with the company name clearly identifyed that is what the public remember.

I have to agree with what you are saying here Stephen I also feel the same way.

[22438]

Here's an example of what TM Travel do: sheffieldbus.fotopic.net/p39749948.html

[unhappybunny]

I don't think it matters what we prefer, the fact of the matter is advertising makes the public transport industry millions a year! Without it fares would go through the roof! Sometimes when on a boring train/bus journey I look at them and occasionally you may see something useful or of interest, or a product that may even change you're life so yeah advertising is just, well advertising and its here to stay I imagine!

[tox0114]

Here;s an example of the First adverts inside the vehicles: sheffieldbus.fotopic.net/p40054494.html

Also you may be able to tell that all apart from one advert is advertising a First product (the one out is the red poster on the left hand side, for the 15 months in Jail for the young Rotherham man who hit a bus driver with a lump of concrete, which was all over the news)

[tango]

I prefer buses without adverts on full stop, and this is why I liked the MCV Evolutions and ADL Darts at Rotherham as they did not have any adverts on at all until around 4 months ago now, and they made the bus feel brand new and fresh.

[busman3]

morrisminor said:

Of course operators gain income from the advertising agents, but this is only a short term gain when you consider that many adverts that are carried promote the bus's competition, i.e. cars, car related products etc.

Operators should take a leaf out of Brighton & Hove's book - the only advertising they carry is for their own products.

One of the deregulation mini bus companies withdrew all adverts and just had painted ones for them selves they said that it actualy saved money. As there were problems if a bus had a painted advert for some one else and was off the road for a long time , buses could sometimes be off the road while the contractors changed the ads plus as said earlier they were for rival products - can you really see sainsburys having adverts in store for tesco.

All these adverts are a fairly modern thing they only arrived in sheffield in the 1950's up till then they had not been allowed - other towns and cities may have but sheffield council always tried to avoid them , even then there were restrictions no religion no gambling - except football pools no sex .

The rules have been relaxed abit since them remember the furor ov er the metrobus advertising y front underpants

[tango]

Also who actually applies the new adverts onto the vehicles?

[Tom B]

I would imagine it would be someone like Viacom?

Leon used to have companies sponsor a vehicle, they would paint the advert on the side. Brockholes Farm and Discount Gas Supplies being the common customers.

[thrybergh]

I am also guessing that too Tom although they are no longer Viacom anymore due to CBS buying them out, they are now CBS Outdoor.

They will probably have personnel like Ashdel do with the bus stops in South Yorkshire.

[swfcforever]

One Question I have-why dont the bus companies, put the buses that have allover adverts on them on all routes, instead of specific routes, like 60707 (Weston park), when it was allocated to service 51 only, and that I keep seeing 30562 (Save the Children) on 11/12 everyday.

I thought it would make more sense. Also does anybody remember the National Lottery allover advert on the MCW Metrobus Mark 2 a few years ago-that was the worst advert ever in my eyes. What do other people think.
Sean

[captainsharpe1]

Apr 10, 2008 20:46:42 GMT swfcforever said:

One Question I have-why dont the bus companies, put the buses that have allover adverts on them on all routes, instead of specific routes, like 60707 (Weston park), when it was allocated to service 51 only, and that I keep seeing 30562 (Save the Children) on 11/12 everyday.


Sean

I thought it would make more sense. Also does anybody remember the National Lottery allover advert on the MCW Metrobus Mark 2 a few years ago-that was the worst advert ever in my eyes. What do other people think.them upstairs still want 60707 on 51, er euro-3?. and it looks a mess now. was it 1935 at leadmill that was the lottery bus?

[rich]

Just found a pic of 60707 when in Manchester for the games before coming to SY

jel-first.fotopic.net/p10762030.html