Bus Adverts (Read 38,808 times)

[mick]

For reference here is an interior photo of the new Arriva Yorkshire Enviro 400's based at Heckmondwike - stevebenson9696.fotopic.net/p54464419.html

Shame the X33 is still not running as we may have seen a few on the X33 in Sheffield and Barnsley.

[53brown]

Definitely without adverts. Look at how much professional TM Travel vehicles look both internally and externally than compared to say any First Group vehicle in South Yorkshire. Even worst when they are route branded but still keep their CBS adverts in place, such as the blue line 75/76 B9s at Sheffield on my local route.

Tommy

[mainline]

On the subject of Bus Adverts, has anyone seen the 2 new adverts in York on the B7RLEs that if successful look to be replacing street liners. They are in the same place as the sky liners, though are the same size as the super siders that are placed on double deckers.

Here is a photo,


I wonder if we will see any of these in Sheffield soon, if they prove to be a success at York. They certainly make the bus look more better and don't interfere with the First Group livery. Maybe we could also see a return to Barbie 1 with the larger willow leaf if this does take off.

First Group are also running this story on their website - www.firstgroup.com/corporate/latest_news/?id=001231

[tyresmoke]

Nope can't see them staying on for too long, looks rather easy to be ripped off (especially in the bus wash!)

[jc]

How much revenue relatively could you get from timetable advertising, given how much attention people pay to them?

Or perhaps something like this: www.visitnorthyorkshiremoors.co.uk/uploads/publication/8992.pdf

Here's a nice little plug: www.visitnorthyorkshiremoors.co.uk/content.php?nID=244

[jswallow]

Mar 20, 2009 15:12:09 GMT tyresmoke said:

Nope can't see them staying on for too long, looks rather easy to be ripped off (especially in the bus wash!)

Yet buses managed to keep them for years in Northern Ireland when all their REs used to have this sort of advertising. Even if they are pig ugly.

[Deleted]

Would not last a day at OG we already have a wash that removes wipers, mirrors and adverts. Oh and light fittings!

[maltabus]

Paid a visit to Sheffield this week , first time I had seen the square offside ads appear to be in frames have they been on long?

[ryansf]

Hmmm.... if you shorten that advert by a foot or two, it will fit nicely in the gap between the wheels. That way, they don't need to spend money and time faffing around putting them in place. After all, I thought they were on a cost-drive after announcing they are shedding however many thousand staff...

[snowdon55]

The industry seems more intent on advertising other people's products rather than its own.

[jswallow]

In a downturn, when you potentially have fewer passengers but could make guaranteed money from advertising someone else's product which would you choose? Advertising your own product, while morally right, doesn't automatically give you more revenue.

[snowdon55]

Mar 21, 2009 8:38:09 GMT @jswallow said:

In a downturn, when you potentially have fewer passengers but could make guaranteed money from advertising someone else's product which would you choose? Advertising your own product, while morally right, doesn't automatically give you more revenue.

Possibly but it also claims to want to attract people from their cars - by asking them to ride on mobile advertisement hoardings. At times a passenger cannot even see through the windows because there are either hideous all over adverts - even with 'contra vision' or these new things where some piece of man-made material covers two window bays and renders the opening windows of little use.

Time to make up its mind where it sees it self in the market place. Trent for example makes margins that First would die for - ye manages perfectly well without adverts and has done so for years

[Tom B]

Mar 21, 2009 8:38:09 GMT @jswallow said:

In a downturn, when you potentially have fewer passengers

Or potentially have more, as people take the cheaper option, give up their card swallow their pride and take a FSY bus.

[jswallow]

Or potentially have more ...

Well, of course you can potentially have more. It's a pity that from reading the figures that have been published in most of the trade press, that there haven't been more passengers and that's why companies are finding it tough going.

At times a passenger cannot even see through the windows because there are either hideous all over adverts - even with 'contra vision' or these new things where some piece of man-made material covers two window bays and renders the opening windows of little use.

Contravision is the tool of the devil, but what does that have to do with the merits of putting two advertising hoardings at roof level on a single-deck bus which won't obscure the windows?

Leon Daniels at First has paraphrased what I said a couple of posts ago as his justification for doing this, according to post in Yahoo First-group-fans

"Double-deck bus advertising is worth more than double single-deck and in
some cities we don’t have enough doubles. We are planning to fit these in
those cities so we can increase our advertising revenue. This will be on new
vehicles where appropriate and a retrofit on some others.

Unlike what has been done previously (at Translink for example) these are
very lightweight units fitted into the bodywork (not just bolted on). We
expect no measureable weight or fuel penalty. Two vehicles are currently on
trial in York (to check bus wash reaction and any other practical issues)
before introducing more.

And in the current economic conditions every extra £1 in advertising revenue
is a £1 we don’t have to raise from fares."

[markno16]

Mar 22, 2009 7:42:46 GMT @jswallow said:

And in the current economic conditions every extra £1 in advertising revenue is a £1 we don’t have to raise from fares.

In other words, so the shareholder's don't get grumpy and want more? Even if this does work and increases revenue for First, who bets that we will still see plenty of fare rises in the near future?